In a world where pressures mount daily, many people find themselves merely coping. At WeRise, we’re redefining what’s possible—not just through resilience but by fostering clarity, focus, vision and discipline. We help individuals rise above life’s challenges with the strength and purpose needed to create fulfilling lives.
Growing up in a small Welsh village, Justin’s early years were shaped by two powerful forces — community and ambition. Life was close-knit, with friendships forged over football matches and family gatherings. Yet even in that tight-knit environment, Justin always felt the pull of something bigger — a drive to achieve, to push boundaries, and to make an impact.
That ambition took him far. With a strategic mind and a relentless work ethic, Justin carved out a successful corporate career, rising through the ranks in healthcare and strategy. He learned to navigate complex industries, lead high-stakes projects, and deliver meaningful results. But behind the outward success lay a quieter battle — one marked by loss, grief, and the relentless questioning of what truly mattered.
Losing loved ones prematurely — some tragically, others unexpectedly — brought life’s fragility into sharp focus. These experiences forced Justin to confront a truth he’d long ignored: that achievement alone wasn’t enough. The success he’d worked so hard for felt hollow without purpose, clarity, and meaningful connection.
In that introspective space, Justin began piecing together what would become WeRise — a vision grounded in resilience, empowerment, and self-leadership. He realised that the mental strength he’d spent years cultivating — the ability to push through adversity, stay grounded under pressure, and keep moving forward — wasn’t just something he needed; it was something others craved, too.
WeRise is more than a business — it’s a deeply personal mission. It’s about helping others develop the mental toughness to overcome their own challenges — whether on the sports field, in the boardroom, or in their personal lives. Drawing on his own hard-won lessons, Justin is committed to building a community that thrives on resilience, clarity, and purpose.
For Justin, WeRise isn’t just a brand — it’s a testament to the belief that no matter what life throws your way, you can rise, rebuild, and become stronger than ever before.
When Justin and Ash met, each was on a path of self-discovery. In their conversations, they recognised a powerful truth: resilience was only part of the picture. Real growth also required focus, clarity and discipline. Together, they crafted WeRise to empower others to break through limitations and create lives rooted in these values.
With their combined expertise, Justin and Ash set out to create a space where people could find true purpose—not just through resilience, but by building clarity, vision and discipline as pillars of a fulfilling life. Inspired by the quiet strength of past generations, they wanted to help people move beyond just getting by, to build lives of meaning and impact.
WeRise isn’t just about enduring life’s challenges—it’s about thriving. We offer tools and support for individuals facing pivotal moments, whether they’re veterans adjusting to civilian life, professionals facing burnout or anyone seeking more clarity and purpose. This journey is about uncovering potential that goes beyond resilience alone.
If you’re prepared to move beyond the ordinary, WeRise is here to help. Through a holistic approach that includes resilience, focus, clarity, vision and discipline, we’re redefining what’s possible. Join WeRise to transform challenges into growth and craft a life marked by strength and fulfilment.
